Diagnosis of the tourist situation of Malacatos parish, canton and province Loja (Ecuador)
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Actores involucradosAbstract
The diagnosis of the tourist situation is an essential tool for planning a locality, for which various
methodologies can be used; This research is carried out in the Malacatos parish, located in
the canton and province of Loja, with the objective of diagnosing the tourist situation of this parish, through the characterization of the environment, identification of the offer of tourist
attractions and services, mapping of the actors that come together in the locality, finally with the matrix of internal and external factors to propose tourist development strategies that allow to boost the economy. Qualitative methods were used that allowed the collection of information in field trips, literature review, participatory workshops with actors and interviews with the selected informants, which allowed knowing the local reality in the sociocultural, economic and environmental fields. Among the main results, the identification of 6 food establishments, 8 accommodation establishments and 1 leisure establishment stands out; The parish tourism inventory comprises 36 tourist attractions, of which 12 correspond to natural
sites and 24 to cultural events; The presence of 2 higher education institutions, 6 government and 6 non-government institutions was determined. A total of 58 guidelines related to tourism determined the SWOT matrix analysis, which respond to strategies aimed at communication, training, infrastructure and citizen participation, whose future application will allow promoting
tourism development to boost the local economy based on the tourism in the parish.
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